Gartner Research

Avoiding Audience Disappointment in Product Roadmap Delivery

Published: 30 April 2019

ID: G00381915

Analyst(s): Clifton Gilley , Chris Meering


Internal and external stakeholders demand confidence in timelines committed and shown on the product roadmap. However, in this fast-moving agile world, dates often only solidify close to actual release. Product managers must manage these expectations to avoid conflict and disappointment.

Table Of Contents
  • Key Challenges



  • Ensure Stakeholders Understand Both Certainty of Dates and Estimates
    • Recommendation
  • Publish Audience-Specific Roadmap Views
    • Recommendations
  • Instill Confidence by Collaborating
    • Recommendations

Gartner Recommended Reading

©2021 Gartner, Inc. and/or its affiliates. All rights reserved. Gartner is a registered trademark of Gartner, Inc. and its affiliates. This publication may not be reproduced or distributed in any form without Gartner’s prior written permission. It consists of the opinions of Gartner’s research organization, which should not be construed as statements of fact. While the information contained in this publication has been obtained from sources believed to be reliable, Gartner disclaims all warranties as to the accuracy, completeness or adequacy of such information. Although Gartner research may address legal and financial issues, Gartner does not provide legal or investment advice and its research should not be construed or used as such. Your access and use of this publication are governed by Gartner’s Usage Policy. Gartner prides itself on its reputation for independence and objectivity. Its research is produced independently by its research organization without input or influence from any third party. For further information, see Guiding Principles on Independence and Objectivity.

Already have a Gartner Account?

Become a client

Learn how to access this content as a Gartner client.