Gartner Research

Find the Right Innovation Partners: A CMO’s Guide

Published: 30 April 2019

ID: G00378514

Analyst(s): Elizabeth Shaw


CMOs have many options to help them accelerate innovation capabilities, but the partner landscape is crowded and challenging to navigate. Use this research to better understand your options and select the best-fit partners.

Table Of Contents
  • Key Challenges


  • CMOs Turn to Partners to Deliver Innovation Mandates


  • Recognize the Complexity of Selecting the Right Innovation Partner
    • Full-Service Agencies
    • Business and Management Consulting Firms
    • Design Studios
    • Innovation Specialists/Boutique Firms
    • Consumer Technology Companies
    • System Integrators and Technology Consulting Firms
    • Marketing Technology Vendors
    • Small Companies and Startups
  • Use Specific Criteria to Evaluate Innovation Partners

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