Gartner Research

Generating Breakthrough Multichannel Marketing Campaigns

Published: 22 April 2019

ID: G00705694

Analyst(s): Marketing Research Team

Summary

Brands are uncertain about the likelihood of marketing campaign success in this continuously evolving media world. This study will help B2C marketing leaders significantly boost the probability of their marketing communications’ success by generating breakthrough content and communications.

Table Of Contents

Breaking Point in the Multichannel Environment

How to Exceed Business Expectations

How a Multichannel Marketing Initiative Can Exceed Business Expectations

Differentiating Good Content From Great Content

The DNA of a Culturally Disruptive Idea

Aligning to Brand Values

Implications

Replicating Culturally Disruptive Ideas

Explore points of conflict in culture

Conclusion

Recommendations

About This Research

Recommended by the Authors

Presentation Deck

Endnotes

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