Gartner Research

Leveraging Platforms' Expanding Functionality

Published: 25 April 2019

ID: G00389296

Analyst(s): L2 APAC Team

Summary

As social media and e-commerce blurs in China, beauty brands leverage functionality on Tmall and WeChat for sales, CRM integration and marketing. Digital leaders use technology to create loyalty between platforms, adapt to commerce and ad functionality and encourage UGC via WeChat Mini Programs.

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