Gartner Research

Critical Steps for the Tech Product Manager: Communicate Product Value

Published: 03 May 2019

ID: G00389874

Analyst(s): Ron Burns


Understanding how to connect product capabilities to customer value is critical to product introduction success. Product managers must follow a three-step process and collaborate on go-to-market activities to effectively communicate product value.

Table Of Contents
  • Key Challenges



  • Step 1: Collaboratively Create GTM Messaging
  • Step 2: Kick-Start Demo, POC and Beta Programs
  • Step 3: Recruit Reference Customers and Partners

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