Gartner Research

Cool Vendors in Advertising

Published: 06 May 2019

ID: G00378505

Analyst(s): Andrew Frank , Jason McNellis , Eric Schmitt


As advertisers, marketing leaders have traditionally faced a trade-off between measurable performance and longer-term brand impact of ads. Advertising technology innovators are overcoming this trade-off with new methods for delivery and measurement of ads across digital and traditional channels.

Table Of Contents


  • What You Need to Know
    • Advocado
    • CrossInstall
    • New Engen
    • OpenSlate
  • Where Are They Now?
    • Bizible

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