Gartner Research

Market Guide for CRM in Tier 1 Retail, 2019

Published: 06 May 2019

ID: G00367437

Analyst(s): Kelsie Marian

Summary

New digital business models and advanced analytic technologies are significantly transforming how retailers engage customers to build profitable relationships. Today, CRM excellence requires retail CIOs to leverage the right data at the right time across a variety of contextual settings.

Table Of Contents

Market Definition

  • Market Description

Market Direction

Market Analysis

  • The Five Critical and Interdependent CRM Processes Within Retail
  • Campaign Management
  • Customer Analytics
  • Loyalty
  • In-Store CRM
  • Real-Time Offers

Representative Vendors

  • Market Introduction

Market Recommendations

Gartner Recommended Reading

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