Gartner Research

Digital Optimization Objectives Elevate B2B Sales Technology Programs

Published: 07 May 2019

ID: G00381525

Analyst(s): Don Scheibenreif , Theodore Travis


Leading organizations are not just automating, but digitally optimizing their sales processes and technologies. All application leaders supporting B2B sales can elevate their technology initiatives by investing in digital tools to enhance their sales execution processes.

Table Of Contents
  • Impacts


Impacts and Recommendations

  • The Need to Optimize Sales Process Execution Is Pushing Companies to Evaluate and Adopt Digital Optimization Practices
  • Artificial Intelligence for Sales Must Be Included in Your Digital Optimization Program

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