Gartner Research

Maverick* Research: Envision a Workforce of Gamers That Makes Digital Business ‘Game On’

Published: 07 May 2019

ID: G00369645

Analyst(s): Jamie Popkin , Peter Liu , Sylvain Fabre


CIOs can break through staffing barriers by building a workforce of Gen Z gamers. The challenge of staffing with Gen Z gamers will be to align their skills, thought patterns and codes of behavior with the enterprise’s core values. (Maverick research exposes unconventional thinking and advice.)

Table Of Contents
  • Specific Maverick Caution
  • Maverick Findings
  • Maverick Recommendations

Maverick Research


  • The Trouble With Chatbots and Avatars
  • The Gen Z Digital Self Workforce Strategy
    • Build a Gen Z Digital Self Workforce Charter
    • A Digital Self Must Reflect Human Ethics and Values
    • Digital Self Decisions Must Be Trustworthy
    • A Digital Self Faces Consequences for Anti-Social or Harmful Behavior
    • A Digital Self Battles Bias Through Diversity
  • Closing Thoughts

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