Gartner Research

Critical Steps for Tech Product Managers: Manage Product Launch

Published: 07 May 2019

ID: G00389418

Analyst(s): Adrian Lee


Product introduction requires leveraging prior product planning and development. Product managers responsible for managing a product launch must flawlessly scope and create the launch plan, align sales and operations resources, and evaluate success after launch.

Table Of Contents
  • Key Challenges



  • Determine the Launch Lead and Team
  • Scope the Launch
    • Gate 1 — Scope the Launch Complete
  • Create the Launch Plan
    • Gate 2 — Launch Plan Complete
  • Build Sales and Operational Readiness
    • Gate 3 — Launch Ready
  • Postlaunch Evaluation

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