Gartner Research

Market Guide for Partner Relationship Management Applications

Published: 08 May 2019

ID: G00353876

Analyst(s): Ilona Hansen


The focus of PRM applications has shifted toward enhanced partner experience, partner engagement, partner ecosystem support and real-time intelligent data. Application leaders supporting sales technology investments should use this Market Guide to identify and evaluate PRM vendors.

Table Of Contents

Market Definition

  • Market Description
    • Structure of This Market Guide
    • Two Trends: Full PRM Application Suites and Supplemental Technologies

Market Direction

Market Analysis

Representative Vendors

  • Market Introduction
  • Vendor Profiles
    • Part 1. PRM Vendors With End-to-End Management Capabilities
    • Part 2. PRM Vendors That Deliver Specialized Capabilities
    • Part 3. PRM Vendors That Deliver Partner Ecosystem Platforms

Market Recommendations

  • Integration Support
  • Industry-Specific Offerings

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