Gartner Research

Survey Analysis: U.S. Healthcare Payer CIOs Sharpen Medicare and Medicaid Member Engagement With Consumer Insights

Published: 08 May 2019

ID: G00384578

Analyst(s): Bryan Cole

Summary

Gartner survey data shows that low-income and senior U.S. citizens use digital tools only slightly less often than other members — and offers clues as to why their use is not higher. U.S. healthcare payer CIOs should apply these insights in their technology planning.

Table Of Contents

Survey Objective

  • Low-Income and Senior Citizens’ Data Show Engagement Opportunities in Medicare Advantage and Managed Medicaid

Data Insights

  • Low-Income and Senior Citizens Do More Digitally Than You Think
    • Recommendations
  • Mobile Connectivity Matters to Low-Income Members; Many Senior Citizens Still Prefer Phone Interactions
    • Recommendations
  • Putting Routine Administrative Information Online Does Not Engage Low-Income and Senior Citizen Members
    • Recommendations
  • Give Low-Income and Senior Citizen Members Compelling Reasons to Interact With Your Organization
    • Recommendations
  • Methodology
    • Additional research contribution and review:

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