Gartner Research

Capitalize on These 3 Key Trends in Social Marketing

Published: 08 May 2019

ID: G00378332

Analyst(s): Nicole Greene

Summary

Social marketing is in flux, facing global privacy challenges and declining trust. But brands are poised to help return social media to its roots in trust and relevance. Marketing leaders can capitalize on key trends to enhance insights, build trust, and add value to consumers and their business.

Table Of Contents
  • Key Challenges

Introduction

Analysis

  • Move From Passive Listening to Active Engagement
  • Proceed With Caution When Engaging With Microinfluencers to Build Brand Relevance and Trust
    • Incorporate User-Generated Content as an Essential Component of Your Content Mix
  • Strengthen Your Investment in Video to Increase Relevance Along the Buying Journey

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