Gartner Research

Critical Steps for Tech Product Managers: Prioritize Product Investments

Published: 08 May 2019

ID: G00390373

Analyst(s): Aapo Markkanen


Product managers seldom have enough time and resources to accommodate all requests that customers and stakeholders make for product development. An effective prioritization of product investments requires both the right process and the right culture.

Table Of Contents
  • Key Challenges



  • Step 1: Empower the Team
  • Step 2: Leverage the Data
  • Step 3: Talk to Customers
  • Step 4: Balance the Need and Speed
  • Step 5: Be Open to Change

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