Gartner Research

Risk-Based Market Research Process Selection (Colgate-Palmolive)

Published: 09 May 2019

ID: G00709382

Analyst(s): Market Insights and Analytics Research Team

Summary

Market insights leaders at Colgate-Palmolive use risk-based process selection to determine the best research plan for each research project. This allows them to match business partner needs with research process options that are safe, timely and effective.

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