Gartner Research

How Tech CEOs Can Apply Gartner Research to Confidently Develop and Frame Expansion Strategies

Published: 10 May 2019

ID: G00386794

Analyst(s): Mark Stanyer , Lars Van Dam


Tech CEOs lack confidence in their ability to successfully pursue adjacency moves, whether geographic, market or industry, within the next six to 12 months. We provide an overview of Gartner research with insights that enable tech CEOs to evaluate and execute expansion strategies with confidence.

Table Of Contents


  • Expansion Development Process

Research Highlights

  • Stage 1: Define the Opportunity
  • Stage 2: Understand the Competitive Environment
  • Stage 3: Formalize a Strategy

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