Gartner Research

Product Launch Best Practices for Geographic Expansion From Asia/Pacific to the U.S.

Published: 10 May 2019

ID: G00388995

Analyst(s): Adrian Lee , Evan Zeng


Technology and service providers based in Asia/Pacific are often daunted by expanding into new geographic markets. To succeed in the lucrative U.S. market, product managers must conquer the combined challenges of product positioning, localization and sales enablement.

Table Of Contents
  • Key Challenges



  • Context: Asia/Pacific TSPs Launching in the U.S.
  • Develop a New Product Positioning for the U.S. Market
  • Localize to Exceed Digital Legislative Standards
  • Do It Yourself or Via Channel Partners


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