Gartner Research

Tech CEOs Must Have a Razor Sharp Focus on Target Markets to Succeed in IoT

Published: 10 May 2019

ID: G00389270

Analyst(s): Alfonso Velosa , Peter Havart-Simkin


IoT continues to expand and fragment into multiple segments with diverse requirements. Tech CEOs and their teams must understand the differences to successfully target product portfolios, and define explicit go-to-market strategies to succeed and win in the various addressable IoT markets.

Table Of Contents


  • Product and Technology Alignment
  • Go-to-Market Differentiation and Alignment — The Path to IoT Success
    • Choosing, Confirming and Creating the Plan
    • Routes, Recipients and Resumes
    • Iterations From Interactions

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