Gartner Research

Semiconductor Product Marketers Must Enhance Distributor Partnerships to Maintain Growth

Published: 10 May 2019

ID: G00387806

Analyst(s): Masatsune Yamaji


Consolidation of the semiconductor industry has changed the relationship between chip vendors and distributors. To leverage distributors for strong growth, semiconductor product marketers must incentivize loyalty from them, expel the brokers, and prepare for risks from any U.S.-China trade war.

Table Of Contents
  • Key Challenges



  • Invest in Deeper Partner Distributor Engagements
    • Actionable Recommendations
  • Simplify Direct Sales and Resale Channels for Visibility and Control
    • Actionable Recommendations
  • Maximize the Opportunities and Minimize the Risks in China
    • Actionable Recommendations

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