Gartner Research

Prioritizing Dimensions for Message Personalization

Published: 13 May 2019

ID: G00710228

Analyst(s): Communications Research Team

Summary

Communications leaders are often challenged to decide how much and what types of data to use when personalizing content for their audiences. Clorox’s process can help communications leaders in balancing the reach, relevance and costs of personalization to deliver optimal returns.

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