Gartner Research

China Summary Translation: 'Three Best Practices to Optimize Digital Commerce for Visual Experiences'

Published: 14 May 2019

ID: G00390112

Analyst(s): Amy Teng , Christina Klock


Visual interactions, enabled by smartphones and tablets, are changing the way customers shop and buy online. Application leaders must evaluate the top visual trends impacting commerce to identify opportunities to create competitive advantage.

Table Of Contents



Three Best Practices to Optimize Digital Commerce for Visual Experiences

  • Key Challenges
  • Recommendations



  • Best Practice 1: Enable Visual Search
    • Product Discovery Using Visual Search
    • Visual Search Is Evolving
  • Best Practice 2: Build Immersive Experiences for Configurable Products
  • Best Practice 3: Facilitate Quick Check-Out to Maximize Conversion
    • Make Content Shoppable
    • Implement a One-Click Check-Out Design

Gartner Recommended Reading

©2021 Gartner, Inc. and/or its affiliates. All rights reserved. Gartner is a registered trademark of Gartner, Inc. and its affiliates. This publication may not be reproduced or distributed in any form without Gartner’s prior written permission. It consists of the opinions of Gartner’s research organization, which should not be construed as statements of fact. While the information contained in this publication has been obtained from sources believed to be reliable, Gartner disclaims all warranties as to the accuracy, completeness or adequacy of such information. Although Gartner research may address legal and financial issues, Gartner does not provide legal or investment advice and its research should not be construed or used as such. Your access and use of this publication are governed by Gartner’s Usage Policy. Gartner prides itself on its reputation for independence and objectivity. Its research is produced independently by its research organization without input or influence from any third party. For further information, see Guiding Principles on Independence and Objectivity.

Already have a Gartner Account?

Become a client

Learn how to access this content as a Gartner client.