Gartner Research

Use Gartner’s ESCAPE Model to Lead Organizational Change in Marketing

Published: 14 May 2019

ID: G00377106

Analyst(s): Marc Brown

Summary

Marketing leaders looking to design a high-performing, customer-centric marketing organization must be experts at dealing with change. Position change to the organization as something to cultivate and exploit for business gain versus simply manage.

Table Of Contents
  • Key Challenges

Introduction

Analysis

  • Adopt New Change Leadership Principles That Inspire and Engage
  • Operationalize Change Leadership Using the ESCAPE Model
    • Phase 1: Actions to Inspire
    • Phase 2: Actions to Engage
  • Motivate Employees Through Active Involvement and Recognition

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