Gartner Research

How Product Marketers Can Effectively Differentiate in the IoT Healthcare Market

Published: 14 May 2019

ID: G00388237

Analyst(s): Alan Antin

Summary

The IoT healthcare market is expanding rapidly, as are the competition and market noise. Product marketers must sharpen their message to differentiate and rise above the fray and create a strong signal via improved alignment with enterprise healthcare needs of clinical, IT and business stakeholders.

Table Of Contents

Analysis

  • Develop Messaging That Is Memorable Through Storytelling
    • Go Beyond Traditional Value Propositions
    • Go Beyond Product Feature/Function
    • Demonstrate Domain Expertise via Storytelling
  • Provide Proof Points That Support Your Differentiated Message
    • Quantify Impact
    • Demonstrate Experience
    • Demonstrate Expertise
  • Communicate Content Relative to Buyer Readiness
  • Conclusion

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