Gartner Research

General Manager Insight: Appeal to the Disciplined Nature of the SIR Enterprise Technology Adoption Profile

Published: 14 May 2019

ID: G00389231

Analyst(s): Derry Finkeldey , Hank Barnes , John-David Lovelock


Enterprises with strict, IT-led and responsive traits are thorough planners that want proven solutions. This research provides technology general managers with insights into the buying behavior of SIRs and recommendations for how to engage effectively.

Table Of Contents


  • SIR Profile Overview
  • Internal Company Interactions Reflect a Strict Planning Approach
  • Help SIRs Engage With Trust Networks
  • SIRs Demand Deep Technical Details and Planning From Sales Teams
  • SIRs Want You to Remain Committed to Their Success
  • Summary

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