Gartner Research

2 Types of Mobile Marketers: Which One Are You?

Published: 15 May 2019

ID: G00386944

Analyst(s): Charles Golvin


Marketing leaders focused on mobile marketing fall into one of two categories: mobile-centric or mobile-extender. To optimize mobile efforts, recognize your type and focus on its strategic benefits.

Table Of Contents


  • Two Types of Mobile Marketing
  • Strategies, Not Tactics, Distinguish the Two Types
  • Determine Your Mobile Marketing Type

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