Gartner Research

The 5 Common Product-Market Fit Pitfalls Tech CEOs Must Avoid

Published: 15 May 2019

ID: G00377473

Analyst(s): Jessica Ekholm , Annette Jump


There are many cases when IT product management fails or does not have the desired impact. We have identified five of the most common pitfalls and offer recommendations on how tech CEOs can avoid these mistakes.

Table Of Contents


  • Product Management Is Complex, So Navigate the Risks
  • Weak Value Proposition
  • Failure to Demonstrate ROI/Business Benefit for Your Target Buyers
  • Underestimating or Not Identifying the Right Competition
  • Too Much Technology Focus and Lack of User Experience Attention
  • Incorrect Pricing/Packaging Strategy

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