Gartner Research

Create a Business Case for Metadata Management to Best Fulfill Your Data and Analytics Initiatives

Published: 17 May 2019

ID: G00378478

Analyst(s): Guido De Simoni


A solid business case is essential for successful metadata management initiatives. Data and analytics leaders should use Gartner’s seven-step process to develop a business case that will attract engagement from business stakeholders and demonstrate business value through measurable KPIs.

Table Of Contents
  • Key Challenges



  • Engage Business Stakeholders by Pushing a Compelling Business Vision and Strategy
    • Step 1. Identify Vision, Strategy and Stakeholders
  • Establish Business-Centric Metrics by Identifying Stakeholders’ Most Important Business Goals and Metrics (Steps 2-4)
    • Step 2. Select Business Metrics
    • Step 3. Establish a Baseline for the Selected Business Metrics
    • Step 4. Negotiate Targeted Improvements to the Baseline Performance Levels
  • Translate Metrics Into Business Value and Ensure Initiative Goals Stay Aligned With Executive Priorities (Steps 5-7)
    • Step 5. Convert the Targeted Improvements Into Financial Results
    • Step 6. Model the Total Cost of Ownership
    • Step 7. Calculate the ROI
  • Communicate Progress and Milestones Frequently and Widely by Applying Effective Change Management

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