Gartner Research

Improving Sales Communications

Published: 07 February 2019

ID: G00410059

Analyst(s): Sales Research Team


In a recent Gartner survey of 46 sales executives, “improving the effectiveness of sales communications” ranked as the most common response to what was in their top 3 priorities. This is an understandable challenge as all professionals contend with too much “noise” in the workplace. It is so easy to communicate to the masses that more and more people are getting their messages out there. Unfortunately, too many messages dilute focus and create noise.

Table Of Contents

Be emphatic

Reduce the noise with role-specific messages

Use multiple communication styles and formats

Coordinate and collaborate with other communicators

Create a feedback loop

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