Published: 07 February 2019
Analyst(s): Sales Research Team
In a recent Gartner survey of 46 sales executives, “improving the effectiveness of sales communications” ranked as the most common response to what was in their top 3 priorities. This is an understandable challenge as all professionals contend with too much “noise” in the workplace. It is so easy to communicate to the masses that more and more people are getting their messages out there. Unfortunately, too many messages dilute focus and create noise.
Reduce the noise with role-specific messages
Use multiple communication styles and formats
Coordinate and collaborate with other communicators
Create a feedback loop
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