Gartner Research

Innovation Idea Selection — Choosing for Success

Published: 20 May 2019

ID: G00384373

Analyst(s): Darren Topham , Peter Skyttegaard


CIOs struggle to identify quality innovation ideas from within a pool of other opportunities that are unlikely to succeed, provide value or scale. We provide a three-step approach to the selection of innovation opportunities that is more formal, repeatable and efficient.

Table Of Contents


  • The Three-Phased Approach to Innovation Idea Selection
    • Phase 1: Rate the Value Proposition and Strategic Alignment
  • Phase 2: Establish Category and Ownership
  • Phase 3: Estimate Execution Requirement and Adoption Impact
  • Conclusion

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