Gartner Research

External Awareness Drivers (Procter & Gamble)

Published: 05 February 2019

ID: G00706796

Analyst(s): Research and Development Research Team


Procter & Gamble demonstrates how R&D leaders can increase collaboration with external partners by branding their organization as a partner of choice.

Table Of Contents


Solution Highlights


Business Context


Targeted Misconception Messaging

Table 1: Key Messages Used to Address Common Misconceptions Illustrated

Message Reinforcement Activities

Table 2: P&G’s Commitment to Rebranding Illustrated



About This Research

Presentation Deck

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