Gartner Research

China Summary Translation: 'Best Practices for Direct Monetization of Connected Vehicles, Part 2'

Published: 20 May 2019

ID: G00389667

Analyst(s): Michael Ramsey , Claire Wen


CIOs in the automotive industry are under pressure to enable new businesses, while generating value and additional revenue from connected vehicles. Use these best practices based on industry plans and success stories to deliver direct monetization of your connected vehicles.

Table Of Contents



Best Practices for Direct Monetization of Connected Vehicles, Part 2

  • Key Challenges
  • Recommendations



  • Identify and Understand the Potential of Direct Monetization
  • Invest in Differentiated Services
  • Work Toward Open Platforms
    • Vehicle-Enabled Transactions
    • Customization
    • In-Vehicle Advertising and Targeted Marketing
    • Infonomics and Data Brokerages

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