Gartner Research

China Summary Translation: 'Best Practices for Direct Monetization of Connected Vehicles, Part 2'

Published: 20 May 2019

ID: G00389667

Analyst(s): Michael Ramsey , Claire Wen

Summary

CIOs in the automotive industry are under pressure to enable new businesses, while generating value and additional revenue from connected vehicles. Use these best practices based on industry plans and success stories to deliver direct monetization of your connected vehicles.

Table Of Contents

主要挑战

建议

Best Practices for Direct Monetization of Connected Vehicles, Part 2

  • Key Challenges
  • Recommendations

Introduction

Analysis

  • Identify and Understand the Potential of Direct Monetization
  • Invest in Differentiated Services
  • Work Toward Open Platforms
    • Vehicle-Enabled Transactions
    • Customization
    • In-Vehicle Advertising and Targeted Marketing
    • Infonomics and Data Brokerages

Gartner Recommended Reading

©2019 Gartner, Inc. and/or its affiliates. All rights reserved. Gartner is a registered trademark of Gartner, Inc. and its affiliates. This publication may not be reproduced or distributed in any form without Gartner’s prior written permission. It consists of the opinions of Gartner’s research organization, which should not be construed as statements of fact. While the information contained in this publication has been obtained from sources believed to be reliable, Gartner disclaims all warranties as to the accuracy, completeness or adequacy of such information. Although Gartner research may address legal and financial issues, Gartner does not provide legal or investment advice and its research should not be construed or used as such. Your access and use of this publication are governed by Gartner’s Usage Policy. Gartner prides itself on its reputation for independence and objectivity. Its research is produced independently by its research organization without input or influence from any third party. For further information, see Guiding Principles on Independence and Objectivity.

Already have a Gartner Account?

Become a client