Gartner Research

Customer Insight at Scale (Texas Capital Bank)

Published: 18 February 2019

ID: G00411407

Analyst(s): Financial Services Business Leader Research Team


Texas Capital Bank’s recent initiative, the Texas Capitalism Index, used an objective, replicable survey to provide customer insights for use during acquisition and cross-selling. This case summarizes the main action points for commercial banking leaders.

Table Of Contents


Solution Highlights


Solution Overview

Information Gathering Focused on Objective Data

Data Analysis and Insight Generation

Insight Creation



About This Research

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