Published: 26 February 2019
ID: G00411650
Analyst(s): Financial Services Business Leader Research Team
To build a more targeted and effective prospecting process, ClearFish’s marketing department created a heavily prescriptive leads management system. Chief marketing executives can use this case study to improve their own prospecting processes.
Overview
Solution Highlights
Objective
Business Context
Solution Overview
Cross-Validation of Data
Credit Product Status and Need Identification
Direct Mailing
Prospecting Tool
Results
Recommendations
About This Research
Recommended by the Authors
Presentation Deck
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