Gartner Research

How to Launch Your First Proof of Concept as a Startup

Published: 21 May 2019

ID: G00389953

Analyst(s): Jeff Chamberlain , Eric Hunter


When improperly used, POCs can become expensive, long-term tactical product demonstrations. By understanding how to propose, execute and conclude POC engagements, tech CEOs will be equipped to better leverage POCs to accelerate the customer buying cycle.

Table Of Contents
  • Key Challenges



  • Demonstrate Value Against Customer Strategic Objectives
  • Execute POCs as a Customer-Funded Collaborative Engagement
  • Prioritize Customer Experiences Throughout the POC
  • Conclusion

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