Gartner Research

Improve Buyer Engagement on Your Website Homepage by Avoiding 7 Common Mistakes

Published: 21 May 2019

ID: G00390401

Analyst(s): Mark Stanyer , Jen Singleton , Ray Pun


Your website’s homepage leaves an important impression for enterprise buyers, but the experience may not be relevant or engaging. To improve visitor engagement and lead generation, product marketers should present customer-centric messages and content that build trust with buyers.

Table Of Contents
  • Key Challenges



  • Avoid These Seven Common Homepage Mistakes
    • Mistake 1 — Product-Centric Messaging
    • Mistake 2 — No Customer Success Stories
    • Mistake 3 — Lack of Differentiated Positioning
    • Mistake 4 — Videos With No Promise of Value
    • Mistake 5 — Not Mobile-Friendly
    • Mistake 6 — Diagrams and Images With No Story
    • Mistake 7 — Call to Action With No Value
  • Summary

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