In the dynamic social marketing environment, marketers must contend with ever-changing consumer behaviors and expectations. As social media has matured and the audience has expanded, it is imperative for marketing leaders to build a nuanced understanding of differences across generations.
- Key Challenge
- Gen Z: Build a Strategy for Reactive Content That Contributes to Their
- Millennials: Provide Content That Enhances Their Own Expertise
- Boomers: Strike a Friendly Tone on Facebook to Buddy Up on the Only Social Network That Matters
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