Gartner Research

Three Revenue-Maximizing Best Practices for Product Managers

Published: 22 May 2019

ID: G00383998

Analyst(s): Arup Roy , Anshul Gupta


Product managers are challenged to maximize revenue of their existing products while driving innovative enhancements. This research highlights three must-do best practices using customer centricity, proactive collaboration and competency assessment to drive product revenue.

Table Of Contents
  • Key Challenges



  • Customer Centricity as a Central Theme to Influence Customer Experience Across Each Touchpoint
  • Instill a Continuous Collaboration Culture
  • Set Up Competency Group for Competitor and Market Analysis

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