Gartner Research

How Digital Product Management Unlocks Opportunities for New Value Creation

Published: 22 May 2019

ID: G00389219

Analyst(s): Lars Van Dam

Summary

Digital product management is a blend of art and science, an emerging discipline that expands the scope of the product manager’s role. Organizations that embrace and invest in this discipline are better-equipped to capitalize on market shifts and changes in business dynamics, including disruptions.

Table Of Contents
  • Opportunities and Challenges
  • What You Need to Know

Insight From the Analyst

  • Digital Product Management — An Inescapable New Discipline and Practice

Executive Overview

  • Definition

Research Highlights

  • Develop and Mature the Discipline of Digital Product Management
    • Related Research
  • Identify, Attract, Train and Retain the Right Talent Mix
    • Related Research
  • Forge a Robust and Synergistic Approach to Go-to-Market Strategy and Execution
    • Related Research
  • Establish Competitive Advantage Through Innovations in How Product Management Shapes Offerings
    • Related Research

Related Priorities

Gartner Analysts Supporting This Trend

Related Resources

  • Webinars
  • Articles
  • Peer Insights

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