Gartner Research

Critical Steps for Tech Product Managers: Analyze the Competitive Landscape

Published: 22 May 2019

ID: G00389639

Analyst(s): Scot Kim


The ability to leverage competitive findings often determines product winners and losers. To succeed, product managers must identify who the competitors are, reveal their weaknesses and incorporate competitive findings throughout the product life cycle.

Table Of Contents
  • Key Challenges



  • Step 1: Collect a Comprehensive List of Direct and Indirect Competitors
  • Step 2: Assess Each Competitor’s Product Weaknesses
  • Step 3: Incorporate Competitive Intelligence Into Key Product Management Decisions

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