Gartner Research

Customer Acquisition for Tech CEOs Primer for 2019

Published: 02 January 2019

ID: G00710089

Analyst(s): Chrissy Healey , George Brocklehurst , Julian Poulter , Mark Paine , Christine Tenneson , Monica Zlotogorski , Rob Addy , Michele Buckley , Arup Roy

Summary

Customer acquisition is the practice of identifying, attracting and motivating buyers through direct and indirect marketing and sales channels. Tech startups and emerging tech providers require innovative go-to-market strategies to enable rapid growth and market reach.

Table Of Contents

Scope

Analysis

Topics

Planned Research

Suggested First Steps

Essential Reading

Tools and Toolkits

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