Published: 02 January 2019
ID: G00710089
Analyst(s): Chrissy Healey , George Brocklehurst , Julian Poulter , Mark Paine , Christine Tenneson , Monica Zlotogorski , Rob Addy , Michele Buckley , Arup Roy
Customer acquisition is the practice of identifying, attracting and motivating buyers through direct and indirect marketing and sales channels. Tech startups and emerging tech providers require innovative go-to-market strategies to enable rapid growth and market reach.
Scope
Analysis
Topics
Planned Research
Suggested First Steps
Essential Reading
Tools and Toolkits
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