Gartner Research

How to Make IR’s Written Communications Unique for Investors

Published: 05 February 2019

ID: G00416129

Analyst(s): Finance Research Team

Summary

As investor research gets increasingly sophisticated, investor relations’ written communications are less relevant for shaping the company's investment proposition. This research helps IROs make IR written communications unique compared to noncompany sources of information.

Table Of Contents

The Declining Relevance of IR’s Written Communications

The Increasing Sophistication of Investment Research

IR Written Communications Must Contain Unique Information

Conclusion

Recommendations

About This Research

Presentation Deck

Endnotes

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