Gartner Research

Market Insights and Analytics Management Primer for 2019

Published: 05 February 2019

ID: G00710051

Analyst(s): Karen Combs

Summary

As market insights and analytics drives decision making in a data-intensive business environment, the function must evolve. To demonstrate value, market insights leaders must realign operating models for faster, more integrative, innovative and consultative support while maintaining efficiency.

Table Of Contents

Scope

Analysis

Topics

Planned Research

Suggested First Steps

Essential Reading

Tools and Toolkits

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