Gartner Research

Product Marketing Leadership Primer for 2019

Published: 07 February 2019

ID: G00710267

Analyst(s): Christy Ferguson, Michael Maziarka


Exceptional technology product marketing leaders drive business results by excelling in all facets of leadership. They must secure and allocate budget and resources, adeptly apply technology, improve outcomes based on KPIs, and collaborate with others to influence go-to-market strategies.

Table Of Contents




Planned Research

Suggested First Steps

Essential Reading

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