Gartner Research

Product Strategy and Launch for Tech CEOs Primer for 2019

Published: 02 January 2019

ID: G00710276

Analyst(s): George Brocklehurst , Eric Trenk , John Santoro , Laurie Wurster , Jeff Chamberlain , Christine Tenneson , Dane Anderson


Product strategy and launch is the timely practice of delivering products/services to market aligned to both customer buying behaviors and business outcomes. Product success is grounded in a deep understanding of customers and how to combine technology and partnerships to deliver complete solutions.

Table Of Contents




Planned Research

Suggested First Steps

Essential Reading

Tools and Toolkits

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