Gartner Research

Product Strategy and Launch for Tech CEOs Primer for 2019

Published: 02 January 2019

ID: G00710276

Analyst(s): George Brocklehurst , Eric Trenk , John Santoro , Laurie Wurster , Jeff Chamberlain , Christine Tenneson , Dane Anderson

Summary

Product strategy and launch is the timely practice of delivering products/services to market aligned to both customer buying behaviors and business outcomes. Product success is grounded in a deep understanding of customers and how to combine technology and partnerships to deliver complete solutions.

Table Of Contents

Scope

Analysis

Topics

Planned Research

Suggested First Steps

Essential Reading

Tools and Toolkits

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