Gartner Research

Retail Transformation From Multichannel to Unified Retail Commerce Primer for 2019

Published: 05 February 2019

ID: G00710278

Analyst(s): Max Hammond, Robert Hetu, Joanne Joliet, Kelsie Marian, Miriam Burt

Summary

Competitive advantage in the retail marketplace depends on near flawless execution of customer-facing processes that increasingly span an ecosystem of partners. Retail CIOs can use this research to equip organizations for the future through technologies that enhance the customer experience.

Table Of Contents

Scope

Analysis

Topics

Planned Research

Suggested First Steps

Essential Reading

Tools and Toolkits

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