Gartner Research

Technology Marketing Effectiveness Primer for 2019

Published: 05 February 2019

ID: G00710339

Analyst(s): Michael Maziarka , Christy Ferguson

Summary

The complex and changing technology buying cycle has made it harder for providers to differentiate their messaging and meet customer needs. Technology and service providers can use this research to define impactful messaging and positioning and sales and marketing strategies to drive revenue growth.

Table Of Contents

Scope

Analysis

Topics

Planned Research

Suggested First Steps

Essential Reading

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