Gartner Research

Update Solution Positioning to Maximize Differentiation With Acquired Products and Technology

Published: 23 May 2019

ID: G00388117

Analyst(s): Ray Pun, Paul Brunet

Summary

After acquiring products and technology, TSPs must address many questions about the potential value to prospects and customers. To effectively strengthen differentiation, product marketers should update solution positioning with the combined value from products, services and partner integrations.

Table Of Contents
  • Key Challenges

Introduction

Analysis

  • Communicate the Value of Acquired Products in Your Solution Positioning
  • Minimize Confusion Due to Overlapping Product Capabilities
  • Ensure That New Partner Integrations and Services Are Effectively Communicated
  • Summary

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