Gartner Research

Best Practices for Applying the Product Management Role to Digital Commerce Technology Investments

Published: 24 May 2019

ID: G00389663

Analyst(s): Christina Klock


Managing digital commerce technologies as a product can improve customer satisfaction, speed to market and agility. Application leaders responsible for digital commerce technologies should follow these best practices to maximize success in applying product management to digital commerce.

Table Of Contents
  • Key Challenges



  • Determine What the Products Are First
  • Morph Into Product Teams and Designate a Product Manager
  • Build a Product Roadmap
  • Work With the Vendor’s Product Managers and Customer Community

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